TEGAS JS, H.; FURWANTI ALWIE, A.; KAMALIAH, K. The Role of E-WOM & Instagram Marketing on Brand Image and Purchase Intention in NBS Products for Shopee Users in Pekanbaru. Indonesian Journal of Economics, Social, and Humanities, [S. l.], v. 8, n. 3, p. 289–305, 2026. Disponível em: https://ijesh.unri.ac.id/index.php/ijesh/article/view/368. Acesso em: 12 oct. 2026.